Google Analytics - iOS Install Tracking

拥有回忆 提交于 2019-12-05 13:57:02
Eduardo

The deviceId parameter is populated with the IDFA of the device when the user clicks on the Ad. The software that serves the ad is responsible for doing it.

So you need to use this url on an Ad served through an adNetwork. It won't work otherwise. You need to work with the adNetwork on exactly what's their syntax for a url macro to be substituted by the IDFA. The url builder comes with a few ones pre-listed but if you happen to be working with another one you can use custom and figure it out with them.

Unfortunately you can't just test this by going into the url, it MUST be served through the adNetwork and MUST be served through a mobile ad on another App.

More info see: Google Analytics iOS Campaign Tracking and URL Builder

I've also been researching this. Eduardo is correct to say that Google Analytics' own iOS install tracking only works where the source of the click/install is a mobile ad network like Admob.

It seems to me that one solution is to use something like Appsflyer (I'm sure there are other similar services). You install Appsflyer SDK in your app. Appsflyer tracks your installs. And tracks the source of those installs (Adwords, Facebook, organic, etc.). So you can use it instead of Google Analytics. Or you can send data from Appsflyer into Google Analytics if you need to see it there.

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