What markup should I use to describe social media links using schema.org?

Question

I have a Place/Local Business that has various fields that map quite nicely to schema.org entries. There is one field I'm not sure how to mark up though. We have links to social media accounts for the business such as their Twitter account, Facebook Page and Pinterest account. How should these be marked up in schema.org?

Answer 1

There is a proposal for a socialAccount property (and another one), and an older discussion about an account property. The relevant issue on Schema.org’s GitHub is Social account proposal (no comments yet).

But these properties are not there yet (if they’ll come at all).

Of the currently available properties, url, sameAs, and contactPoint come to mind:

• url could be used if that’s the (only) URL of the entity
• sameAs could be used if the social media account represents/identifies exactly the same entity (organization, person, etc.)
• contactPoint could be used if the social media account allows contacting the entity

Answer 2

<div itemscope itemtype="http://schema.org/Organization">
  <link itemprop="url" href="http://www.your-company-site.com"> 
  <a itemprop="sameAs" href="http://www.facebook.com/your-company">FB</a>
  <a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
</div>

https://developers.google.com/webmasters/social-markup/