Event Value ? Google analytics / measurement protocol
How to use event value / view it when I use event tracking with measurement protocol. Currently in events tab in google analytics UI, I can check category , action but cant see the value associated with it that I sent to GA. Thanks Crayon Violent First off, make sure you are passing a correct value to the value argument. The value argument expects an integer value (not string), e.g. // bad _gaq.push(['_trackEvent', 'Category', 'Action', 'Label', "some random string"]); // bad _gaq.push(['_trackEvent', 'Category', 'Action', 'Label', "123"]); // good _gaq.push(['_trackEvent', 'Category', 'Action