conversion-tracking

I have a one-pager campaign site which should collect PageView and LEAD event data for Facebook targeting with "advanced matching". For PageView , I need to initialize the Pixel on page load. For advanced matching, I need to provide user data for initialization script — however, I only have user data available after user has submitted the data, which is when the LEAD event should be sent. Is it possible to provide the initialization script with a "pointer" to a javascript variable that is used when sending the LEAD event? Help page hints at this, but all the examples have e.g. email parameter

I'm trying to get Adwords Call Conversion tracking working on my site, using GTM. Everything is set up on the Adwords side (call extensions + call from website conversion) but the replace function still isn't working. <script type="text/javascript"> // the code from adwords, loads the _googWcmGet function (function(a,e,c,f,g,b,d){var h={ak:"XXXXXXX",cl:"XXXXXXXX"};a[c]=a[c]||function(){(a[c].q=a[c].q||[]).push(arguments)};a[f]||(a[f]=h.ak);b=e.createElement(g);b.async=1;b.src="//www.gstatic.com/wcm/loader.js";d=e.getElementsByTagName(g)[0];d.parentNode.insertBefore(b,d);a._googWcmGet=function