How to use Microdata throughout a LocalBusiness website

Question

I am getting involved into Microdata and rich snippets for leading better search results. I am kind of confused about where to set the itemscope for a LocalBusiness and if it is good or bad to have it repeated through out the whole website over and over.

For example on the header that repeats all over the site, page after page, I have the business name, telephone, address, logo, description, etc. Is it good to repeat the same itemscope over and over on each page, or it should be only added to one page, for instance only on the index or only on the contact page?

Simplified version (no address, etc.):

<section itemscope itemtype="http://schema.org/LocalBusiness">
     <div id="logo">
       <div class="wrapper">
        <img itemprop="logo" src="images/logo.png" alt="My Company Logo" title="My Company" />
        <h1 itemprop="name">My Cmpany</h1>
       </div>
    </div>
    <div id="tel1"> 
        <a href="tel:+5160000001" itemprop="telephone">5160000001</a>
    </div>
     <div id="tel2">
        <a itemprop="telephone" href="tel:+5160000000">5160000000</a>
    </div>
</section>

Another question is, if I have a page with a list of partners and their contact information, is it ok to repeat several itemscope attributes and itemtype="LocalBusiness" for each business or this might mislead Google about the original LocalBusiness of the site?

Answer 1

You should add the Microdata on every page … because of reasons.

If you have a page where your business data is duplicated (e.g., a contact page where the business contact information is in the site header and in the page body), you should only markup one of these instances. Otherwise you’d create two LocalBusiness entities for the same entity.

If you have a page where your and partner business data is contained, you should mark up each business separately. So each business entity is represented by an own LocalBusiness entity.

Answer 2

One possible solution is to use json-ld. So with that you don't have to mix html and the Microdata and I would say a little bit easier to use.

This is the post in which they talked about that. http://blog.schema.org/2013/06/schemaorg-and-json-ld.html

Possible Eg for LocalBusiness:

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "url": "http://www.your-site.com",
    "logo": "http://www.your-site.com/img/logo.png",
    "name": "Bussiness name",
    "description": "Lorem ipsum..",
    "telephone": "+61 ... ...",
    "address":
    {
      "@type": "PostalAddress",
      "streetAddress": "Your street 20",
      "addressLocality": "Melbourne",
      "addressRegion": "Victoria",
      "addressCountry": "Australia"
    }
}
</script>

You can check this sintax using this.