Principles on how to send a mass mailer without it ending up in junk mail

放肆的年华 提交于 2020-01-12 18:20:46

问题


I put together a really nice mass mailer, but occasionally mails end up in junkmail on various different mail providers for various reasons. Does anyone know if there is a write up anywhere on best practices to send mass mailers?


回答1:


MailChimp have a good document which covers key points (IP ranges, rate limiting, SPF/DKIM, bounce handling, feedback loops).

As an aside, it's unusual to see something so comprehensive from a company whose business is based around doing this kind of stuff for other people - presumably they hope it'll make you think twice before building something from scratch!



来源:https://stackoverflow.com/questions/4175433/principles-on-how-to-send-a-mass-mailer-without-it-ending-up-in-junk-mail

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