问题
Google Adwords Editor ver 10.2.1
It is possible to change the ad text for existing ads via the UI?
I would like to make changes by importing a csv file.
I have tried exporting my campaign, editing the csv file and re-importing the file using Adwords Editor. But the changed text is imported as a new ad - not a change to the existing ad.
Is it possible to make changes to existing ads using the import functionality?
回答1:
In AdWords, it is impossible to change the text of ads, no matter what method you use.
- Editor will create new ads for you.
- You can upload a CSV file into the web interface, and that will generate new ads.
- You can use the "edit" functionality in the UI, and that will still create new ads.
To summarize - nothing you can do :)
回答2:
Since AdWords register data for a certain ad you can never have the old data assigned to a new/changed ad since that data wouldn't be correct for that new/changed ad.
Just remove all the old ads and import the new ones.
来源：https://stackoverflow.com/questions/19506095/importing-changes-to-existing-ads-with-google-adwords-editor