Where did the text segment get its name?

Question

Traditional assembler, and higher level compilers work with several memory segments, according to intended use. Hence, there is a data segment, a stack segment, a bss,

Answer 1

From Wictionary:

1. A written passage consisting of multiple glyphs, characters, symbols or sentences.
2. A book, tome or other set of writings.
3. (colloquial) A brief written message transmitted between mobile phones; an SMS text message.
4. (computing) Data which can be interpreted as human-readable text (often contrasted with binary data).

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I suggest that the meaning in computer terms is derived from the fact that the program is what is written into the computer before the program is run, as opposed to the data, which is read in, processed, and then written back out.