Here are a few memes and my responses:
"TDD made me think about how it would fail, which made me a better programmer"
Given enough experience, being higly concerned with failure modes should naturally become part of your process anyway.
"Applications need to work properly"
This assumes you are able to test absolutely everything. You're not going to be any better at covering all possible tests correctly than you were at writing the functional code correctly in the first place. "Applications need to work better" is a much better argument. I agree with that, but it's idealistic and not quite tangible enough to motivate as much as I wish it would. Metrics/anecdotes would be great here.
"Worked great for my <library component X>"
I said in the question I saw value in these cases, but thanks for the anecdote.
"Think of the next developer"
This is probably one of the best arguments to me. However, it is quite likely that the next developer wouldn't practice TDD either, and it would therefore be a waste or possibly even a burden in that case. Back-door evangelism is what it amounts to there. I'm quite sure a TDD developer would really appeciate it, though.
How much are you going to appreciate projects done in deprecated must-do methodologies when you inherit one? RUP, anyone? Think of what TDD means to next developer if TDD isn't as great as everyone thinks it is.
"Refactoring is a lot easier"
Refactoring is a skill like any other, and iterative development certainly requires this skill. I tend to throw away considerable amounts of code if I think the new design will save time in the long run, and it feels like there would be an awful number of tests thrown away too. Which is more efficient? I don't know.
...
I would probably recommend some level of TDD to anyone new... but I'm still having trouble with the benefits for anyone who's been around the block a few times already. I will probably start adding automated tests to libraries. It's possible that after doing that, I'll see more value in doing it generally.