I have something akin to and need to change the single quotation marks to double quotation marks. I tried :s/\\\'.*\\\'/\
:s/\\\'.*\\\'/\
unless i'm missing something, wouldn't s/\'/"/g work?
s/\'/"/g
Presuming you want to do this on an entire file ...
N Mode:
ggvG$ [SHIFT+:]
X Mode:
'<,'>/'/" [RET]