I use to think asthetics were useless until I tried to sell my house. Sturdy foundation, 3 brms, 2 baths, 2 car garage, fenced yard, blah, blah blah - until I got rid of the stink from my 3 dogs nobody would touch it.
The more visually pleasing the app/site is, the more chance it will get used. Now a user will give it a try and determine if it does anything they want. Finally, how usable is it? This is a point when you will probably get more feedback.
Just like the house: get rid of the clutter, clean everything, start with a general color pallette and let the user add the crazy colors if the want them.