Firstly, I'm the maintainer of PHP_CodeSniffer, so I'm clearly biased in this area. But I've also worked on some big code bases in my 10 years as a PHP dev, so I hope I can bring some concrete reasons to why coding standards are a good thing. I could write a blog series on this topic, but I'll just give you a little story about how PHP_CodeSniffer came about so you can understand the problem that the tool solved for me.
I've worked on a few big CMS projects. The first had a heap of code behind it and a relatively small development team. We had no standards. But we had no real problems. The team was small and stayed together for quite a while. We got used to each other.
Then we built a new CMS. We started fresh with just a couple of devs. I was then part of a team of just two developers. Again, coding standards didn't cause us any issues. Me and the other dev came from the same background and had already established some guidelines that we followed. We didn't need PHPCS back then.
But that team grew a developer at a time and eventually reached 12 full-time devs and quite a few came and went. Some came from the old CMS and some came from outside the company. All had different backgrounds and a different approach to development. It was obvious who wrote what code because the styles were so different. Whenever you worked on something complex, you'd first have to adjust to their style because it was just not the way you were used to seeing code. It's like reading Shakespeare for the first time. You need to get used to it before you can read at your natural pace.
For developers, that extra time to have to stop and figure out another coding style is just pure wasted time. It's a chance for an idea to slip away while you are bogged down with spacing, indentation and bracket position. At the end of the day, these things just don't matter. But let me tell you, they matter a lot if they are causing developers to break their flow. So we needed a way to make them get right out of the way and let developers do what they do best.
At the same time, we were digging into JavaScript a lot more. A new language where style was generally thrown out the window. Code was copy/pasted from example sites and mashed together. When learning to develop complex code in a new language, it made sense to find a way to make our JS look similar to our PHP. We can minimise it later, but we needed to be able to switch between languages quickly, again to keep our flow.
So PHP_CodeSniffer was born to do that. It helps developers work to the same coding style to make formatting and other flame-bait issues move completely out of the way. It allows you to treat your JS like your PHP to an extent. I use it to detect product-specific smells like non-translated strings or developers not using our proper class inclusion code. I also use it for language-specific smells like making sure that JS comma that kills IE isn't left around. You can use it for whatever you want. It comes with heaps of sniffs that are easy to merge together using the XML ruleset file. You can also write your own. You can integrate 3rd-party tools to make it a one-stop-shop for static code analysis. You can be as serious about standards and code smells as you like.
PHP_CodeSniffer, like any dev tool, should work for you. You don't work for it. If it produces too many errors that you don't care about, customise the standard to remove the ones you don't want, or turn the errors into warnings. But if my story sounds like something you're going through or might go through in the future, it's worth taking a close look at PHP_CodeSniffer to see if it can help you.
I hope that helps you, and others, understand why coding standards are really important to some projects and developers. It's not about the detail. It's about removing coding style from the list of things that cause developers to lose focus.