Another solution is to use CROSS APPLY
:
SELECT ca.*
FROM dbo.Test x
CROSS APPLY
(
SELECT 'p_01' AS Type1, x.p_01 AS Value1, 'ofpk_01' AS Type2, x.ofpk_01 AS Value2 UNION ALL
SELECT 'p_02' AS Type1, x.p_02 AS Value1, 'ofpk_02' AS Type2, x.ofpk_02 AS Value2 UNION ALL
SELECT 'p_03' AS Type1, x.p_03 AS Value1, 'ofpk_03' AS Type2, x.ofpk_03 AS Value2
) ca;
SQL Fiddle
Or if 2008+ this can be shortened to
SELECT ca.*
FROM dbo.Test x
CROSS APPLY
(VALUES
('p_01', x.p_01, 'ofpk_01', x.ofpk_01),
('p_02', x.p_02, 'ofpk_02', x.ofpk_02),
('p_03', x.p_03, 'ofpk_03', x.ofpk_03)
) ca(Type1, Value1, Type2, Value2);
SQL Fiddle