I have some links:
utmcsr=rdstation|utmccn=curso-intro-coaching|utmcmd=inbound|utmctr=link3 utmcsr=rdstation|utmccn=agenda-psc|utmcmd=email utmcsr=rdstation|utmc
The problem is that your negative lookahead is anchored to the position directly after rdstation. It would only exclude strings like this:
rdstationemail asdf 123 4
You need to make sure it can match anywhere after rdstation:
rdstation(?!.*(email|inbound))
Working example here.