Measuring online time on website

Question

I would like to measure how much time a user spends on my website. It\'s needed for a community site where you can say: \"User X has been spending 1397 minutes here.\"

A

Answer 1

Why not just measure what actually can be measured?: referrals, page views, click-throughs, etc.

Collecting and advertising these kinds of numbers is completely in line with the rest of the world of web metrics.

Besides—if someone were to bring up a web page and then, say, go on a two week holiday, how best to account for it?