Regular expression to match text outside html tags and not between specific tag

Question

I trying to get a regular expression to match some words outside and between html tags (and not in tags themselves), but I also need to exclude them when they are between html h

Answer 1

use this pattern to skip/ fail everything between <h1></h1>
Updated per comment below

<h1>[^<>]*<\/h1>(*SKIP)(*F)|(\bsample|text\b)(?=[^>]*(?:<|$))  

Demo