That's a data-url, which basically means that the data of the image is encoded in base 64 (like how colour codes are base 16, regular numbers are base 10), and then put in an url. You can then use that encoded url instead of having to refer to an url on the internet.
You can try googling for "convert image to base64" or something similar to find base64-image generators.
Data-urls are commonly used for smaller images (otherwise your other files would be huge because of all the data urls). These smaller images will then be loaded without needing to send another HTTP request to get those images, so for smaller images, such as small sprites on your site, using data-urls can be useful to speed up loading.