Google analytics integration for a custom Order received page in Woocommerce 3

Question

I have a custom thank you page for after checkout is finished in WooCommerce where I need to insert order data into a Google ecommerce tracking tag to record the sale in analyti

Answer 1

Try the following (you may have to make some changes and add the affiliation Id):

?>
<script>
ga('require', 'ecommerce');
<?php

// GET the WC_Order object instance from, the Order ID
$order = wc_get_order( $order_id );

$order_key = $order->get_order_key();

$transaction_id = $order->get_transaction_id(); // Doesn't always exist

$transaction_id = $order_id; // (Or the order key or the transaction ID if it exist)

?>
ga('ecommerce:addTransaction', {
    'id':        '<?php echo $transaction_id; // To be checked ?>',
    'affiliation': '<?php echo 'UA-XXXXX-Y'; // replace by yours ?>',
    'revenue':   '<?php echo $order->get_total(); ?>',
    'shipping':      '<?php echo $order->get_shipping_total(); ?>',
    'tax':       '<?php echo $order->get_total_tax(); ?>',
    'currency':      '<?php echo get_woocommerce_currency(); // Optional ?>' 
}); <?php

// LOOP START: Iterate through order items
foreach( $order->get_items() as $item_id => $item ) :
    // Get an instance of the WC_Product object
    $product = $item->get_product();

    // Get the product categories for the product
    $categories = wp_get_post_terms( $item->get_product_id(), 'product_cat', array( 'fields' => 'names' ) );
    $category = reset($categories); // Keep only the first product category
?>
ga('ecommerce:addItem', {
    'id':     '<?php echo $transaction_id; ?>',
    'name':       '<?php echo $item->get_name(); ?>',
    'sku':    '<?php echo $product->get_sku(); ?>',
    'category': '<?php echo $category; ?>',
    'price':      '<?php echo wc_get_price_excluding_tax($product);  // OR wc_get_price_including_tax($product) ?>',
    'quantity': '<?php echo $item->get_quantity(); ?>',
    'currency': '<?php echo get_woocommerce_currency(); // Optional ?>' 
});
<?php
endforeach; // LOOP END
?>
ga('ecommerce:send');
</script>
<?php

This code is partially tested and doesn't throw errors… But it need to be tested for real. I hope it will work.

Related:

• Google Analytics related documentation (made from this documentation)
• How to get WooCommerce order details
• Get Order items and WC_Order_Item_Product in Woocommerce 3