I have the following in my .vimrc to highlight lines longer than 80 chars:
highlight OverLength ctermbg=red ctermfg=white guibg=#592929
match OverLength /\\%
Sounds like you might want something like:
autocmd FileType html,xml highlight OverLength ctermbg=red ctermfg=white guibg=#592929
autocmd FileType html,xml match OverLength /\%81v.*/
Seems to work for me anyway :-)
The issue with using match for a task like this is that it is local to the active window, not to the buffer being edited. I'd try something along the following lines:
highlight OverLength ctermbg=red ctermfg=white guibg=#592929
fun! UpdateMatch()
if &ft !~ '^\%(html\|xml\)$'
match OverLength /\%81v.*/
else
match NONE
endif
endfun
autocmd BufEnter,BufWinEnter * call UpdateMatch()
Basically, you want to trigger whenever the buffer in the current window changes. At that point, you evaluate what filetype the buffer has and adjust whether the match should be active or not.
If you also want to support editing an unnamed buffer and then setting its filetype (either via saving or manually setting &ft), the FileType even should be added to the list.