I want to publish WCF Service Application created in Visual Studio 2010 on IIS Express.
So I\'m using Project -> Publish -> Web Deploy:
Service URL:
You can add a virtual directory via a command line using appcmd:
appcmd add vdir /app.name:<site_name>/ /path:/<virtual_directory> /physicalPath:<physical_location>
See here
Fist of all, you need to specify the correct Service URL, i.e. http://server/MsDeployAgentService
IIS Express does support virtual directories. Using appcmd command provided by 'Eugene' should work.
You should be able to specify the destination of your web site/application in site properties -> Package/Publish Web. In the field "IIS Web Site/application name to use on the destination server" put the site name. There, by default, the application is specified as a virtual directory but it does not have to be. You can just put the name of your site there, without the "/" and then it will deploy to the root of the site, not a virtual (sub-)directory. See screenshot: