Get metrics from Facebook Ads API

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粉色の甜心
粉色の甜心 2021-01-03 06:09

I am not able get the below metrics from Facebook API. How can I calculate the these metrics, which appear in Facebook\'s own ads interface, from the Facebook Ads API:

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  • 2021-01-03 06:35

    When you have the Ad group ID, you have to issue an API call: https://graph.facebook.com/<AD-GROUP_ID>/stats

    Then you get answer like this:

    {
      "id": "<AD-GROUP_ID>/stats/0/.....", 
      "impressions": 31, 
      "clicks": 0, 
      "spent": 0, 
      "social_impressions": 0, 
      "social_clicks": 0, 
      "social_spent": 0, 
      "unique_impressions": 0, 
      "social_unique_impressions": 0, 
      "unique_clicks": 0, 
      "social_unique_clicks": 0, 
      "actions": 0, 
      "connections": 0, 
      "adgroup_id": 6003713142141, 
      "start_time": null, 
      "end_time": "2011-11-07T06:43:21+0000"
    }
    

    To calculate the fields in the Facebook frontend:

    'Reach' = unique_impressions
    'Social Reach' = is called social_unique_impressions.
    'Frequency' = impressions / unique_impressions
    'CPC' = spent / clicks
    'CPM' = (spent * 1000) / impressions

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