How to request non-personalized AdMob ads with the new Unified Messaging Platform SDK for Android

Question

I am currently using Google\'s (deprecated) consent-library to request consent for personalized ads from European users. The documentation specifies that if a user\'s consen

Answer 1

With the new Unified Messaging Platform, Google is working as a Consent Managing Platform. These CMP's use a TCF string to store the user consent preferences. Google checks this TCF string to see which ads can be shown;

As per the Google documentation:

Google will serve personalized ads when all of the following criteria are met:

1. The end user grants Google consent to Store and/or access information on a device
2. Create a personalized ads profile
3. Select personalized ads

And legitimate interest (or consent, where a publisher configures their CMP to request it) is established for Google to:

4. Select basic ads
5. Measure ad performance
6. Apply market research to generate audience insights
7. Develop and improve products

If the consent requirements for personalized ads are not met, Google will serve non-personalized ads when all of the following criteria are met:

1. Store and/or access information on a device

Legitimate interest (or consent, where a publisher configures their CMP to request it) is established for Google to:

2. Select basic ads
3. Measure ad performance
4. Apply market research to generate audience insights
5. Develop and improve products
6. Enable Google in the vendor list.

Update 20 October: Apparently 3,4,5 are not needed anymore to show non-personal ads SO @Georg for providing this information.

If none of the conditions above are met Google won't be showing ads..

I hope this answers your question but if you need more information please let me know!