I had the same Issue, but as @Parodius says you need to change your product's SKU, I solved using:
Bundle buyIntentBundle = mService.getBuyIntent(3, getActivity().getPackageName(),
"remover_publicidad", "inapp", "DFOSYwWKWv");
Where "remover_publicidad" is my SKU. Also, If you wanna see the dialog with the button to proceed the purchase you must use an Android Device with a different Google Account than your developer account email.