People are only going to work on things they find valuable. What's exciting about a web server? Nothing much, but Apache just keeps going and going - the folks that started the project all cared. So, I'd suggest that you ask for help where your users are.
Also, no-one's going to want to beat on a code-base that they can't see doing anything, so you get to do version 0.01 all by yourself. Yay!
The web-book Producing Open Source Software is an excellent starting point, because it addresses a bunch of stuff that you're sure to have overlooked.