Depending on where in the spectrum of MVC (that's an overused term) you sit, testing the view could be a mechanical process of ensuring that the correct model methods are called in response to the correct inputs to the view to testing some client side validation to who knows.
A lot of the patterns that have been evolved out of MVC (I'm thinking passive view, supervising controller) are striving to make the view require very little testing because it's really just wiring user inputs to the presenter or model (depending on the exact variant of the pattern you're using).
"testing the GUI frequently involves sending a message to the server and then observing the response on the GUI" This statement worries me.
I'm immediately thinking that the GUI should be tested using a mock or stub of the server to test that the correct interactions are occurring and the GUI responds appropriately.
If you need automated functional tests of the server, I don't see the need to have the GUI involved in those.
