To the best of my knowledge, there is as yet no government agency dictating how you number versions. But don't worry, I'm sure it will come soon enough.
Ditto on those suggesting major-dot-minor-revision. My general approach is: Major changes get a new major version. Like, if we've added important new features. Small changes, like added some little convenience features or one new report, get a minor revision. Hot bug fix changes get a revision.
I would definately avoid calling your first published version "0.l" for simple marketing reasons: Numbers less than 1.0 sound like a preliminary version or a beta version. I've known people to call their first version 2.3 or some such just to make it sound like it's been around a little while to inspire more confidence, though that strikes me as a little dishonest.