My application launches using an advertised shortcut in the Windows Start Menu. This means the shortcut doesn\'t link directly to my exe, though the exe is ultimately what r
In this case you need to use explicit AppUserModelID. When you create the shortcut you can specify AppUserModelID. At the same time you also need to specify the same AppUserModelID at the following places: all running windows or process, file association, jumplist.
For more information about AppUserModelID you can reference http://msdn.microsoft.com/en-us/library/dd378459(VS.85).aspx.