Why do I need to use:
(function() {
var ga = document.createElement(\'script\'); ga.type = \'text/javascript\'; ga.async = true;
ga.src = (\'https:\' == docu
Being able to serve out http
or https
depending on the protocol of the parent page is one reason.
As the script is injected via a script
tag inserted via running JS code, it does not block page loading. This is another reason. But this can very well be achieved via the new HTML5 async attribute too (but this is not compatible with older browsers - and GA absolutely needs to be compatible with pretty much all of them)