I found a strange option in my simulators list in Xcode I\'ve never seen before. Generic iOS Device in Build Only Device
Interestin
Also super-useful now: the Generic iOS Device allows you to Archive without having a device plugged in, so you can package the app and upload to iTunes Connect without needing a device!
The purpose of that target is to build for iOS devices, even if your phone is not plugged in. You can compile for iOS (armv7, armv8, arm64) architectures and see if there are any errors upon compilation, as these errors may be different than when you build for iPhone Simulator (i386 architecture).
This allows you to build (⌘+B) for iOS architectures, but you will not be able to run your executable on this target, as there is nothing to run the program on.