I have built my App (targeted for iOS7) and now want to apply Google Analytics as the last step before submission. What I did:
Select this option in the Architecture section in "Build Settings" and your code will run on iPhone 5S, I had the same trouble.
I see on first screenshot that your project has 2 targets. Are you sure that libGoogleAnalyticsServices.a added to both targets? Linked frameworks may differ from target to target, so it's most common error this way... Also try remove GA from project, then Clean, then Clean Build Folder, then restart Xcode and add GA again =) Yesterday this helped me =)
You're not doing anything wrong. I'm pretty sure google has not yet provided a arm64 version of their libGoogleAnalyticsServices.a, which is really annoying ...it has been weeks since the public the release of Xcode 5GM.
For now, I guess only build for armv7, armv7s or remove google analytics until they get their head out of their pants.
UDATE: Finally fixed https://developers.google.com/analytics/devguides/collection/ios/resources
Good news everyone, fixed by the 3.03 release:
64-bit support is now available in v3.03 of the Google Analytics Services SDK for iOS. (Source)