I\'m using the new VS Android Emulator with Android Studio:
https://www.visualstudio.com/en-us/features/msft-android-emulator-vs.aspx
It doesn\'t have Google
Following the instructions above, I could NOT get Google Play Store to launch successfully on my Marshmallow 6.0.0 Tablet API-23 VM in VS Emulator for Android.
I've tried all the troubleshooting methods mentioned above to no avail.
What finally worked for me was installing (dragging & dropping) the PREVIOUS version of GAPPS (gapps-lp-20150314.zip) for Android 5.1 Lollipop API-22 in my Marshmallow 6.0.0 VM.
Worked like a charm!
http://www.teamandroid.com/gapps/
http://www.devfiles.co/download/fAgtiEoX/gapps-lp-20150314.zip
It looks like you're doing the right thing to get the Google Apps installed, but just in case, these instructions might help: http://codesmells.net/2015/07/27/installing-the-google-play-store-in-the-microsoft-visual-studio-android-emulator/
You could just use an Android Emulator image (AVD), similar to a VM image, one that has a Google Play services installed. That would be easier than trying to install it in the emulator. Usually, you can see this Android Studio under Tools > Android > AVD Manager and create a Virtual Device and select from the images which has Google Play Services already.
Found a solution on the web that works. The article suggests it only works for Android 5.1, I haven't tried Marshmallow.
http://www.rajapet.com/2016/03/adding-google-play-services-to-visual-studio-android-emulator.html
Start "Visual studio emulator for android" from the start menu
Create a new emulator for Lollipop, 5.1.1 (API Level 22), start it up
As VS emu runs under x86, we need the "ARM Translator", found on this page:
http://www.techbae.com/download-install-arm-translation-v1-1-zip-genymotion/ ([TechBae.com]Genymotion-ARM-Translation_v1.1.zip)
Drag the file to the emulator window, close and restart the emulator if it doesn't automatically.
Just download, drag to emulator, restart
Wait for app optimization to finish
Open Play Store, ignore any errors. If play store hangs, kill it and start again
Sign in
Expand the side menu
Go to settings
Scroll down to Build version, click/tap. You should get a message that a new version of the play store will be installed
Wait for the XDE.exe process to stop downloading
Restart the emulator
Go back to play store, side menu, click Build version - Ensure it is up to date. If not, let it download
Install an app that uses play services, eg Maps to verify
Now you can just drag&drop proper Gapps file to working Emulator and then you should see something like this:
I tried all the previous answers, including the accepted one about running the install_zip.sh shell script, but nothing worked right for me for VS emulators of Android Lollipop (5.1) and Marshmallow (6). The problem seems to be also that Gapps has now some native code, processor specific, and most Gapps packets available for download are compiled for ARM processors. I tried OpenGapps which does have processor specific packages, but their complex installation scripts didn't work for me in VS emulators.
I finally found a Gapps package prepared for ASUS Zenphone 2, which does have an Intel processor - specifically I downloaded the package recommended here, and that installed fine with just drag and drop on Visual Studio emulator for Android 5.1