Let\'s say I generate my WIX XML file with a Product Id of *. Also for each Component GUID I use a *.
From http://windows-installer-xml-wix-toolset.687559.n2.nabble.com/Auto-generated-vs-statically-assigned-GUIDs-td4670083.html:
If you want to ship updates as MSP's (Small Update or Minor Upgrade in Microsoft terminology) don't use auto-generated GUIDs. If you're only ever going to ship updates as MSI's (Major Upgrades) you need to change the Product Code every time anyway so auto-generating is fine. See -> http://msdn.microsoft.com/en-us/library/aa370579.aspx