Run this code and you will understand why variable v changes.
a = [7, 3, 4]
b = a
c = a[:]
b[0] = 10
print 'a: ', a, id(a)
print 'b: ', b, id(b)
print 'c: ', c, id(c)
This code prints the following output on my interpreter:
a: [10, 3, 4] 140619073542552
b: [10, 3, 4] 140619073542552
c: [7, 3, 4] 140619073604136
As you can see, lists a and b point to the same memory location. Whereas, list c is a different memory location altogether. You can say that variables a and b are alias for the same list. Thus, any change done to either variable a or b will be reflected in the other list as well, but not on list c
Hope this helps! :)