Just spend a few frustrating hours with this exact same issue.
Was trying to run the mapdemo application from Google. Generated new keys etc still would not run.
Simple solution as detailed above was to delete the app from the tablet and run again for eclipse. Problem went away.
In Eclipse: Window, Preferences, Android, Build, SHA1 fingerprint from the debug keystore is the value you need (this matches the Google documented way using Keytool form the command line).