How do I execute cmd commands through a batch file?

Question

I want to write a batch file that will do following things in given order:

1. Open cmd
2. Run cmd command cd c:\\Program files\\IIS Express

Answer 1

@echo off
title Command Executer
color 1b

echo Command Executer by: YourNameHere
echo #################################
: execute
echo Please Type A Command Here:
set /p cmd=Command:
%cmd%
goto execute

Answer 2

I think the correct syntax is:

cmd /k "cd c:\<folder name>"