Wrap it in a function and pass the state, like so:
$(document).ready(function () {
doClasses('add');
setTimeout(function() { doClasses('remove'); }, 800)
function doClasses(state) {
$("#rowone.one, #rowtwo.three, #rowthree.two")[state+'Class']("pageLoad");
}
});
FIDDLE
Now it's easy to call, and easier to put in a timeOut, and you're not repeating code.