(Note: I have solved this problem, but it took long enough that I\'m posting question/answer here.)
The Xcode build process \"optimizes\" my PNGs when build
You can read more about Xcode's PNG compression here: http://iphonedevelopment.blogspot.com/2008/10/iphone-optimized-pngs.html
While you can turn off PNG optimization/compression entirely using "Compress PNG Files" in your project settings (it's visible only if the project's Base SDK is set to a device SDK, not a simulator SDK), you don't want to do this! Read the link above for details on why, but the gist of it is that the optimization lets the iPhone skip some math that slows down PNG display.
Xcode will only optimize PNG image files that it knows about. To prevent a specific PNG from being optimized, you change its file type so Xcode no longer knows it's a PNG.
image.png
to file
.(This is actually the default when you add a file without an extension, which is presumably why iTunesArtwork doesn't have one. But if you're pedantic like me you checked the File Type setting and fixed it.)
1.Goto your build setting
2.Search flag Compress PNG files and set it to NO.(default is YES).
After this compression of PNG images will be avoided. Just For more info
Found another very simple method to disable compression for a single png file. I think this is a better approach than the accepted answer because you don't have to change type (or extension) of file in the local file-system but only in XCode.
Change the file type from Default - PNG Image
to Data
in Identity and Type inspector in XCode. See below:
Was:
Now:
For all you guys using Xcode 6.4 and above:
Go to: "Targets" - "YourProject Name".
Next go to the "Build Settings" tab. Just below the Tab name click the "Basic" and "Combined" Button.
Next scroll down to the "Packaging" seperator and you will find "Compress PNG Files" set to "Yes" by default.