I can't believe all of the people that say using it always is a "best practice" and such.
Use "this" when there is ambiguity, as in Corey's example or when you need to pass the object as a parameter, as in Ryan's example. There is no reason to use it otherwise because being able to resolve a variable based on the scope chain should be clear enough that qualifying variables with it should be unnecessary.
EDIT: The C# documentation on "this" indicates one more use, besides the two I mentioned, for the "this" keyword - for declaring indexers
EDIT: @Juan: Huh, I don't see any inconsistency in my statements - there are 3 instances when I would use the "this" keyword (as documented in the C# documentation), and those are times when you actually need it. Sticking "this" in front of variables in a constructor when there is no shadowing going on is simply a waste of keystrokes and a waste of my time when reading it, it provides no benefit.