Style guidelines are extremely important, whether they're for design or development, because they speed the communication and performance of people who work collaboratively (or even alone, sequentially, as when picking up the pieces of an old project). Not having a system of convention within a company is just asking people to be as unproductive as they can. Most projects require collaboration, and even those that don't can be vulnerable to our natural desire to exercise our programming chops and keep current. Our desire to learn gets in the way of our consistency - which is a good thing in and of itself, but can drive a new employee crazy trying to learn the systems they're jumping in on.
Like any other system that's meant for good and not evil, the real power of the guide lies in the hands of its people. The developers themselves will determine what the essential and useful parts are and then, hopefully, use them.
Like the law. Or the English language.
Style guides should be as deep as they want to be - if it comes up in the brainstorm session, it should be included. It's odd how you worded the question because at the end of the day there is no way to "impose" a style guide because it's only a GUIDE.
RTFM, then glean the good stuff and get on with it.
