These are the coding standards for a company I used to work for. They're well defined, and, while it took me a while to get used to them, meant that the code was readable by all of us, and uniform all the way through.
I do think coding standards are important within a company, if none are set, there are going to be clashes between developers, and issues with readability.
Having the code uniform all the way through presents a better code to the end user (so it looks as if it's written by one person - which, from an End Users point of view, it should - that person being "the company" and it also helps with readability within the team...