from http://www.w3.org/TR/html5/syntax.html
Many strings in the HTML syntax (e.g. the names of elements and their attributes) are case-insensitive, but only for characters in the ranges U+0041 to U+005A (LATIN CAPITAL LETTER A to LATIN CAPITAL LETTER Z) and U+0061 to U+007A (LATIN SMALL LETTER A to LATIN SMALL LETTER Z). For convenience, in this section this is just referred to as "case-insensitive".