On MS SQL, I can do bulk insert using the sql command below:
BULK INSERT myDatabase.MyTable FROM \'C:\\MyTextFile.txt\' WITH FIELDTERMINATOR = \',\'
In MySQL, the equivalent would be
LOAD DATA INFILE
http://dev.mysql.com/doc/refman/5.1/en/load-data.html
LOAD DATA INFILE 'C:\MyTextFile' INTO TABLE myDatabase.MyTable FIELDS TERMINATED BY ','