I want to use the new feature added in 10.3 to ask users for reviews. In the docs, apple states that when this method is called \"a rating/review request view is displayed\".
In development mode the “Submit” button is disabled. Once your app is in the App Store, this button becomes active and the user is given the option to write a review after they hit “Submit”.
On development mode it always displays the prompt but doesn't actually do anything.
If you want to point people to write a review about your app:
To automatically open a page on which users can write a review in the App Store, append the query parameter action=write-review to your product URL.
Docs.
EDIT: The comment below is correct.