When executing the following command line:
C:\\>\"C:\\Program Files (x86)\\Google\\Chrome\\Application\\chrome.exe\" \"https://aaa.com\" --new-window
<
in Mozilla FireFox you can do it like
firefox.exe -new-window "www.google.com"
firefox.exe -new-tab "www.google.com"
in Google Chrome you can do it like
chrome.exe --app="www.google.com"
chrome.exe --kiosk "www.google.com"
This might Help
How can I launch a browser with no window frame or tabs/address bar
https://superuser.com/questions/459775/how-can-i-launch-a-browser-with-no-window-frame-or-tabs-address-bar
Following site lists all command line switches for chrome
http://peter.sh/experiments/chromium-command-line-switches/
Maybe "application mode" is what you are looking for.
Here's an example:
"C:\Program Files\Google\Chrome\Application\chrome.exe" --app="http://www.youtube.com/"