I am using CMake 2.8.10.1 to generate project files for Visual Studio 2012 Ultimate (64-bit). The resulting solution contains a library, some tests, and some executables.
It seems I've found a way to fix it. You need to add win32 configuration under your project. Then profiler will see your project as launchable. For example, for the release configuration you should add the following
<ProjectConfiguration Include="Release|Win32">
<Configuration>Release</Configuration>
<Platform>Win32</Platform>
</ProjectConfiguration>
under
<ItemGroup Label="ProjectConfigurations">
Using the menu:
x64
entry<New...>
and select Win32
for New platform:
That's a ridiculous bug in Visual Studio. QMake also suffers from this.
https://connect.microsoft.com/VisualStudio/feedback/details/823467/performance-wizard-doesnt-show-any-projects-to-profile-if-there-is-no-win32-configuration