Pitfall: Using loops instead of selectors.
If you find yourself reaching for the jQuery '.each' method to iterate over DOM elements, ask yourself if can use a selector to get the elements instead.
More information on jQuery selectors:
http://docs.jquery.com/Selectors
Pitfall: NOT using a tool like Firebug
Firebug was practically made for this kind of debugging. If you're going to be mucking about in the DOM with Javascript, you need a good tool like Firebug to give you visibility.
More information on Firebug:
http://getfirebug.com/
Other great ideas are in this episode of the Polymorphic Podcast:
(jQuery Secrets with Dave Ward)
http://polymorphicpodcast.com/shows/jquery/