:-)
- Make an app everyone wants, that gets high user ratings and lots of downloads
- Update your app frequently, since it shows up at the top in the "Just in"-tab on every update
- Use your Social Media Network (Create Facebook groups, start promoting smart on Twitter). Set up a user wiki where everyone can add content, discuss your app and get a real buzz around it.
- Buy Google listings
- Create a Blog discussing the app and its outstanding performance
EDIT: Almost forgot: Your app should be free, with a possibility to go pro (= paid).