How to download and install .ipa outside App Store with .plist

Question

Today I discovered an app.

This app is not available to the App Store, if I want to try this, I just have to click on the link since my iPhone :

itms-services://

Answer 1

It's just a way of distributing an app for beta testing using your distribution profile, but without submitting it to Apple.

The .plist it's just a link to where the .ipa (the app) is stored.

You can find a tutorial here:

How to Distribute your iOS Apps Over the Air