I\'m using the following query:
INSERT INTO role (name, created) VALUES (\'Content Coordinator\', GETDATE()), (\'Content Viewer\', GETDATE())
@curt is correct, but I've noticed that sometimes even this fails with NULL disallowed errors, and it seems to be intermittent. I avoided the error at all times, by also setting the Indenty Seed to 1 and IDENTITY(1, 1) NOT FOR REPLICATION.
IDENTITY(1, 1) NOT FOR REPLICATION