I have a BlackBerry app in the app store. I want to link to this app from a web page, so if a user goes to that page on their browser and clicks on the link, that BlackBerry App
appworld:// is good because I'm not getting a blank browser window like with http:// (Using Adobe Air on Playbook)
I use this link, the same when you share your app to Facebook, Twitter etc from the App World
<a href="http://appworld.blackberry.com/webstore/content/[App Id]/">My Blackberry App from App World</a>
or
<a href="http://appworld.blackberry.com/webstore/clientlaunch/[App Id]">My Blackberry App from App World</a>
You can use client launch link replace 12345 to your app content id.
<a href="http://appworld.blackberry.com/webstore/clientlaunch/12345">My app</a>
AFAIK, you can also use: appworld://content/xxxxxx
All URLs must be in the following format: http://appworld.blackberry.com/webstore/content/XXXX (XXXX = your application ID).
You can find the URL for your application by browsing to your application page on the web store and copying the URL in the browser address bar.
From the FAQ at https://developer.blackberry.com/devzone/blackberryworld/faq.html under
11. BlackBerry World Co-marketing
d. Can I embed a hyperlink to the Get it at BlackBerry World logo?